Below is an example of a b2b engagement email from hubspot.
Re engagement campaign hubspot.
They demonstrate how the preference center works and end the email with two cute illustrations accompanied with related cta buttons for options for engagement.
A re engagement campaign is sort of like making lasagna.
Consider creating re engagement workflows instead of sending the above as standalone emails to your recipients.
Returnpath builds a brief background for the re engagement and allows the subscriber to choose the types of communications they wish to receive.
Clearly sent during the christmas season the platform cleverly highlights some of beloved holiday movies tv shows and specials it has available and you could enjoy too if you simply reactivate your subscription.
Meat or veggies need to be cooked and cheese grated or crumbled.
Then it all needs to be carefully assembled given a final shake of parmesan cheese and baked.
You give your contacts the opportunity to confirm their opt in status by clicking a cta.
These automated workflows help nurture a lead into becoming active again as opposed to flinging out an email fishing hook and hoping for a bite.
There is sauce to be made.
Confirming the opt in status of your contacts is considered as a b2b re engagement strategy.
The campaign only involves your stale contacts people who have been on your list for a long time who may or may not still be opening reading and clicking on your emails.
A re engagement campaign is a systematic method for re awakening inactive subscribers while also identifying which email addresses in your database you should let go of.